Expedia Senior Partner Marketing Manager – Japanese Speaker (based in Tokyo) in Seoul, South Korea

Expedia

Job title: Senior Partner Marketing Manager - Hotels.com, Japan

Position Overview

As a Senior Partner Marketing Manager, you will have responsibility for a sizeable portfolio of Hotels.com Affiliate and Direct Partner Marketing in Japan region across Network affiliates, (Co-) branded Marketing, Loyalty and Mobile partnerships, reporting to the Regional Affiliate Director.

As such, you will need to have a good understanding of everything within the travel purchase life cycle that a customer passes through - from how they reached a travel website to how they interact with websites to find travel products, and how best to merchandise those travel products so that travel shoppers become travel customers.

Your main responsibilities are developing partnerships with existing affiliates, identifying and on-boarding new partners by developing various marketing programs to drive their productions and nurturing them to maximize their order contribution to Hotels.com. The role requires a consultative approach and the individual needs to be able to create compelling partnership proposal in both partner meetings and during partner calls.

Focus Areas

  1. Affiliate Marketing. Hotels.com’s objective is to be represented in the key local Affiliate Networks. a. To acquire a wide range of quality publishers connected to affiliate networks b. To ensure we are presented with rich tools and brand content c. To benefit from the network’s reporting tools and campaign management efficiencies d. Where networks permit, manage direct partners via these networks

  2. Partnership Marketing. Hotels.com is building and managing strong direct partnerships with third parties that can provide access to large, relevant and key travel audiences in local or regional markets to promote its hotel booking distribution. a. Grow new audiences via targeting key audiences b. Build brand awareness through association with trusted third party brands c. Increase Loyalty

Responsibilities and Core Activities

  • New business development & on-boarding new direct partners or networks to grow the channel business and contract negotiations.

  • Support Director of Partner Marketing in APAC on partner contracts.

  • Design and implement marketing strategies with partners via day-to-day partner management

  • Manage and optimize affiliate and partner reporting.

  • Optimise existing partnerships by leveraging our content, technologies, and tools

  • Work closely together with the product development, technical development, analytics and localisation teams to develop new and optimize existing partner tools

  • Work closely together with the Regional Marketing team to define and implement partner marketing strategies

  • Work closely together with the Merchandising team to ensure our product remains competitive in partner marketing activities

  • Manage payment of affiliates and partners

Experience (preferred)

  • Minimum of 5 years experiences in business development and partner marketing.

  • Fluency in English as well as Japanese is required

  • Strong technical skills, comfortable using multiple interfaces to gather and manipulate data – numerically driven. Must be comfortable with Excel.

  • Experience in SQL would be advantageous but not essential.

  • Must demonstrate particularly strong and detailed knowledge of the travel business

  • Familiar with content management tool & tracking systems

  • Experience working with large e-commerce brands would be beneficial.

*LI-TT1

Expedia is committed to creating an inclusive work environment with a diverse workforce.All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

  • Posted 9 Days Ago
  • Full time
  • R-31032