Kellogg Sr. Brand Manager - Innovation (차장급) in 11, South Korea
Grow with us as a passionate, highly creative and entrepreneurial Innovation Manager. You will drive growth by leveraging consumer trends & insights into new Breakfast and Snacks opportunities through innovation. If you have tenacity, resilience, determination and drive then this is the role for you!
WHAT WILL I BE DOING?
To be part of our success as an Innovation Manager, you will:
Develop innovation strategy and optimal foods that meet unmet consumer needs which impact the top and the bottom line of the business
Develop opportunity to pioneer new category to expand the business
Lead as well as support all innovation projects
Idea generation, concept development and consumer testing (*Consumer testing by the support of Research manager)
Area and local business alignment
Develop ‘Go to market’ strategy by working with the brand activation and commercial team, and execute the plans to maximize the impact of new launches
Set the KPIs of new launch and take corrective action plans where required in the first 12 months of launch
WHAT DO I NEED TO DEMONSTRATE?
As well as a hunger to succeed and grow, you must be able to meet the following;
Bachelor's degree and above.
Over 10 years Food industry marketing backgournd with NPD experience
Solid Marketing experience is essential, expertise in brand equity management, innovation development & marketing execution
Proven ability to manage multiple innovation projects from front end discovery & ideation through to excellent in market execution
Experience in leading & collaborating with cross functional teams to bring ideas to market.
Results orientation with optimistic mindset and strong project management skills
Strong analytical skills and financial acumen
Ability to build relationships across all levels of the business
Excellent presentation skills
Knowledge about food / food ingredient, manufacturing process.
WHAT ELSE DO I NEED TO KNOW?
Kellogg Company is an Equal Opportunity Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people.
Title: Sr. Brand Manager - Innovation (차장급)
Requisition ID: MAR001759
Job Function: Marketing
Job Type: Professional
Closing Date: Apr 29, 2018, 9:59:00 AM
Relocation Assistance: No