J&J Family of Companies [Consumer] Brand Manager in Yongsan-gu, South Korea
Johnson & Johnson is the world's most comprehensive and broadly based healthcare Company, touching the lives of nearly a billion people every day. Our Family of Companies throughout the world compete in consumer, pharmaceutical, and medical devices and diagnostics markets and have the skills and resources to tackle the world's most pressing health issues.
포지션: Brand Manager
계열사: 존슨앤드존슨 컨슈머 (Consumer)
근무지: 서울시 용산구
1) Research & Analysis
Analyzes key performance indicators and financial reports such as brand sales and market share
Conducts consumer/market/ competitors research to define consumer journey, segmentation, new product positioning opportunity
2) Brand Strategy Development
Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans
Develop longer term brand growth plan including new product pipeline and brand evolution strategy
3) Communication planning & execution
Develops extensive consumer advertising, promotional plans and programs via systematic assessment of market trends, unmet consumer needs and competitive activity.
Design advanced communication plan based on deep consumer insight and media behaviors
Flawless execution of IMC campaign with sense of urgency
Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement
4) Key Brand index management
Plans and forecasts sales for designated brands.
Budget planning and tracking
Bachelor’s degree and above with relative brand management experiences
Good command of English Communication skill
38 years of FMCG marketing experience
[JD 확인 및 지원 방법] PC & mobile 지원 모두 가능
www.careers.jnj.com -> Requisition number 00001APM 검색 -> 해당 모집 공고 클릭 후, “Apply Now”
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ohnson & Johnson Korea Sales & Distribution LLC (7227)