The Estee Lauder Companies Digital Marketing Manager, Travel Retail Korea in South Korea
Digital Marketing Manager, Travel Retail Korea
Brand: Estée Lauder Companies Corporate Departments
Job Title: Digital Marketing Manager
Department: E/M-Commerce & Consumer Engagement
Reports to: E/M-Commerce & Consumer Engagement Manager, Korea
Supervises: 3 DCM Execs
- Function name subject to revision
To aggressively accelerate e/m commerce for ELC brands in Travel Retail Korea.
To optimize the digital presence and opportunities, especially on Social and Earned media Channels to drive revenue growth
Lead a team of talented executives to strategize and execute the overall growth plans for Digital Function for TR Korea
Roles and Responsibilities
- Retailer Account Relationship (30%)
- Establish functional relationship with the Retailers’ online team and maintain the thought-leadership position that ELC TR Digital has created for itself in the industry.
- PreOrder E/M-commerce (40%)
Support brands in achieving revenue target KR markets.
Manage the roll out of new E/M-doors (mainly boutique sites) and manage existing doors.
Build and maintain the calendar of partnership programs with Retailers - customizing our marketing programs in ways to leverage Retailers strengths.
Educating the Retailers about our brands and digital initiatives to stay ahead of the pack.
- Digital Media & Marketing for Brands (15%)
Understand the brands’ overall marketing calendar and map them to specific digital programs and partner with brand marketing teams to plan and roll-out Digital Campaigns regionally
Manage digital media planning and execution
Own and Manage Product Data Management system
Managing agency relationships
- Consumer Engagement Social Media (15%)
Plan and Execute on Social and Earned media Calendar for TR Brands in KR and PRCs traveling to KR
Drive thought-leadership in the consumer engagement area for TR KR by leveraging retailers online and offline assets to drive EMV (earned-media-value) for the brands.
Min 7 years of experience luxury Brand Marketing especially in TR
Experience in managing a team of at least 2 people or more
4 years of experience in Digital Marketing and Ecommerce, including
digital media campaigns: Search, Display, Mobile, Social
Ecommerce/ Demand generation/ Trial campaigns
Managing data and information on Content Management platforms
Experience in handling client and stakeholder relationship is crucial
Experience in working with digital marketing agencies and vendors.
Experience in Beauty/Fashion/Luxury/FMCG will be an advantage
Good understanding of the trends and latest developments in digital marketing world.
A degree in Information technology or Marketing.
Good written and verbal communication skills in English is preferred.
Strategic Responsibility: Sets or significantly influences business strategy for own team and function
Problem solving: Requires the use of conceptual and innovative thinking (identfying new solutions)
Communication: Developed communication skill to discuss internally (affiliate and regional teams) and
Business Expertise: Person must have a solid background on all aspects digital marketing (traditional as
well as emerging), preferably on both client and agency side. Must be up-to-date with the latest happenings in the digital world . Must have managed agency relationship in the past. Any client management experience will be an added bonus.
Nature of impact: High Direct impact by ensuring the quality of services provided by self or others
Area of impact: APAC TR.
Job: Online / E-Commerce
Primary Location: Asia Pacific-Korea, Republic of
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 10 % of the Time
Job Number: 175540