The Estee Lauder Companies Digital Consumer Marketing Executive-TR Korea in South Korea
Digital Consumer Marketing Executive-TR Korea
Brand: Estée Lauder Companies Corporate Departments
To optimize the digital presence and opportunities with the increasing importance of digital channel and aggressively accelerate
e/m commerce for Estee Lauder Companies’ brands in Travel Retail Korea.
- Brand boutique sites development and management on retailers’ digital platforms.
Lead the development of brand boutique sites in duty free retailers’ web/mobile sites.
QA all digital outputs before delivery and post go-live on duty free retailers’ web/mobile sites.
Manage existing boutiques to keep updated and optimize it strategically.
Establish strong working relationship with internal and external partners.
- Digital campaign management
Plan and run periodic digital promotional campaigns for brands on retailers’ platforms.
Update digital assets in accordance with brands’ marketing plans
Ensure quality and accuracy of all ELC brands’ digital assets on all digital platforms
Collaborate with internal and external partners to drive best performance
- Digital media execution
Plan and execute paid digital media campaigns for brands
Explore social channels from travel retail perspective and implement it into digital media strategy
Analyze and report the result and derive key insights from
Drive innovation by adapting new media and technologies and adapt it to brands’ digital campaigns
- Reporting and insights
Collect and report monthly online sales and related performance data from brands and retailers
Collect and report weekly/monthly promotions result (including digital media campaigns)
Research competitive digital activities and Omni channel promotions in both Travel Retail and cosmetic industries
Keep updated on digital trends and new regulation in e/m-commerce market
- Bachelor's degree in marketing or computer science
At least 4-5 years of experience related to digital market and consumer marketing
Experience with fashion, luxury, beauty or FMCG industries is appreciated
Preferred experience in e/m-commerce and social channels.
Understanding of technical environment for web and mobile
Understanding of consumer communication and marketing
Good project management and presentation skills
English fluency in both written and verbal
Strong communication capabilities in both written and verbal
Ability to work with multiple stakeholders (both internal and external)
Primary Location: Asia Pacific-Korea, Republic of
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 5 % of the Time
Job Number: 175481