The Estee Lauder Companies AVEDA CRM Executive in South Korea

AVEDA CRM Executive

Brand: Aveda

Description

Objectives

To plan and execute brand-customized Customer Relationship Management activities in accordance with the marketing calendar for providing consumer and market insight, under the supervision of the Manager.

Accountabilities:

CRM Program Management and Analysis

  • Plan and execute monthly consumer touch program: DM and Mobile

  • Plan and execute yearly Mileage Program: Plan/stock control/store communication/promotion support/consumer communication(DM/SMS)

  • Manage key product replenishment program: Sampling/touch programs(DM/SMS)/Result review

  • Follow up with CRM campaign result tracking and analyze effects

  • Provide consumer insight and suggest CRM campaigns to support sales

  • CRM monthly or ad-hoc analysis

VIP Program Management

  • Plan and execute VIP programs: Yearly VIP Program/customized touch programs(DM)/stock control/Result review

  • Plan VIP Event and beauty class and on-site management; VIP party and cultural program.

Customer Information Management

  • Conduct consumer segmentation and come up with relevant CRM programs

  • Manage and modify customer data(profile & mileage/point) based on request by counters

  • Response to critical customer claims in collaboration with CCC

Special event

  • Develop strategy and set annual plan for special events

u Outpost event, at-counter event, beauty class, cabin service and outreach event, etc.

  • Forecast and orders for permanent special event tool and promotional materials

  • Plan and control budget for Special event line monthly and yearly

  • Analyze event result and identifies opportunities for growth

  • Develop and execute outreach event and co-promotion

  • Execute exclusive door/retailer program

  • Monitor and report competitors’ special event activities

  • Support Open/renewal program

Qualifications

QUALIFICATIONS

Education

  • University-level education or equivalent

Experiences

  • Relevant CRM or VIP Marketing experience more than 2 years

  • Cosmetic industry experiences preferred

Functional Competencies

  • Full understanding of customer relationship management

  • Strong communication skills

  • Self-motivation, the ability to work independently

  • Team worker with co-operative attitude

  • Analytical skill

Job: Marketing

Primary Location: Asia Pacific-Korea, Republic of

Job Type: Standard

Schedule: Full-time

Travel: Yes, 5 % of the Time

Job Number: 173003