Oracle Field Marketing Specialist 5 in Seoul, South Korea
Field Marketing Specialist 5
Account Based Marketing in Oracle Korea Marketing – Role Description
We are looking for a creative and driven Modern Marketer to lead our Customer Engagement programs in Koera.
Our mission is to inspire our customers to innovate and transform with Oracle in the
Cloud and promote their advocacy and success.
The role of Account Based Marketing is to craft transformational agendas with our largest customers
leading to significant SaaS, PaaS and IaaS business. We do this by understanding individual customer
strategies, knowing individuals’ challenges and aspirations, collaborating with them based on joint understanding
and trust so that we can co-create their future business capabilities and support them through go-live success
while laying foundations for advocacy.
The Korea Key and Lead Accounts coverage is extremely important for the business.
Our focus is senior executives and their teams within this market segment who
influence and make purchase decisions and to ensure they receive a superior ownership experience.
This is an exciting opportunity to join the #1 Cloud Company globally and play a key role in a team of dynamic
and passionate marketers.
This role will report to the Head of Korea Marketing and will be based in Seoul, Korea.
As a key member of the Korea Marketing team, you will work closely with the Korea Key account team,Lead account team and Oracle Korea Sales Organization.
Understand individual customer strategy, challenges and aspirations
Influence and learn from a defined set of customer stakeholders
Define a customer engagement strategy and marketing plan
Build long-term mutually beneficial relationships based on joint understanding and trust
Co-create our future business capability together in line with our Strategic Cloud, Business Transformation
and Digital Innovation perspectives
Inspire them to think and feel positively about Oracle and do things differently with us
Lay the foundations for becoming a strong advocate of the Oracle brand
Define the customer engagement strategy, goals and objectives
Understand intent, propensity to buy, social and account intelligence to inform and build a customer specific
Craft customer specific perspectives based on message hierarchies, storyboards and storytelling principles
Communicate value - Plan and manage customer value communications programs
Orchestrate engagement - Plan and manage multi-touch and multi-level customer engagement programs
Identify and exploit the most effective channels and programs that help us create and deepen relationships
Monitor, measure, review and report on key outcomes
Communicate progress, results and contribution to the business in terms of external and customer impact
Help change the internal culture, behavior and DNA of Oracle employees to think advocacy first
Knowledge of the marketing discipline especially enterprise, account-based, advocacy and digital marketing
Understanding of Cloud-based SaaS, PaaS and IaaS marketing principles
Data-driven approach to marketing taking the guesswork and intuition out of the equation and relying on data,
insight and the ability to make informed decisions with certainty together with actions with certainty
- Knowledge of inbound and outbound digital marketing strategies – web, search, social, nurture, direct and
Enthusiastic, open, flexible with an outgoing personality and strong personal drive
Collaborative and customer-centric in nature with the ability to facilitate groups, be the main liaison and
leverage the combined strength of Oracle
- Ability to perform in high-paced and sometimes high-pressure environment
Communicate with impact to openly and effectively influence others
Excellent verbal, written and interpersonal skills
Natural networker with ease of interaction with individuals and groups
Comfortable working directly with and managing senior executive schedules
Management and Leadership
Lead by example and inspire your colleagues in order to deliver business results
Project planning and execution skills, with a strong sense of project ownership and ability to anticipate
possible obstacles and deliver viable solutions
- Organizational skills with the ability to prioritize, multi-task, manage time effectively and keep schedules and
projects in order and on track for completion
- Managing large events with multiple stakeholders, roundtables, receptions and organization of executive
Coordinate multiple stakeholders and agencies to provide superior experiences for our customers
Work globally to maximize the opportunity made available to us by corporate initiatives
Strong business knowledge with an analytical competency
Management of data and records with a program for enrichment
Ability to focus on the detail as well as the bigger picture
Ability to research and evaluate options in order to make timely business decisions and solve business
problems with sound judgment
Budget estimation, planning and management
Results driven, individual contributor with a team ethic
Define our competitive edge in order to drive competitiveness and innovation
Be a change agent focused on driving and responding to change
Use of intuition, experience and insight to visualize, design and implement innovative programs for our
- Work with third party agencies to push creative barriers in communicating and building relationships with
Detailed Description and Job Requirements
Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.
Meets with Sales leaders to create strategic marketing plan in support of pipeline and revenue objectives. Participant on Sales leadership team and regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches. Provides recommendations on program delivery to HQ virtual team leads. Communicates program status, action items, and deliverables across Field Marketing team and Sales.
Excellent interpersonal skills. Exhibits a high degree of resourcefulness and persistence. Ability to provide consultative input to senior Sales leaders. Experience with business management and operations, including finance/revenue/pipeline principles. Proven ability to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. High degree of technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.
Job Type: Regular Employee Hire