Oracle Field Marketing Specialist 5 in Seoul, South Korea

Field Marketing Specialist 5

Preferred Qualifications

Account Based Marketing in Oracle Korea Marketing – Role Description

We are looking for a creative and driven Modern Marketer to lead our Customer Engagement programs in Koera.

Our mission is to inspire our customers to innovate and transform with Oracle in the

Cloud and promote their advocacy and success.

The role of Account Based Marketing is to craft transformational agendas with our largest customers

leading to significant SaaS, PaaS and IaaS business. We do this by understanding individual customer

strategies, knowing individuals’ challenges and aspirations, collaborating with them based on joint understanding

and trust so that we can co-create their future business capabilities and support them through go-live success

while laying foundations for advocacy.

The Korea Key and Lead Accounts coverage is extremely important for the business.

Our focus is senior executives and their teams within this market segment who

influence and make purchase decisions and to ensure they receive a superior ownership experience.

This is an exciting opportunity to join the #1 Cloud Company globally and play a key role in a team of dynamic

and passionate marketers.

This role will report to the Head of Korea Marketing and will be based in Seoul, Korea.

The Role

As a key member of the Korea Marketing team, you will work closely with the Korea Key account team,Lead account team and Oracle Korea Sales Organization.

  • Understand individual customer strategy, challenges and aspirations

  • Influence and learn from a defined set of customer stakeholders

  • Define a customer engagement strategy and marketing plan

  • Build long-term mutually beneficial relationships based on joint understanding and trust

  • Co-create our future business capability together in line with our Strategic Cloud, Business Transformation

and Digital Innovation perspectives

  • Inspire them to think and feel positively about Oracle and do things differently with us

  • Lay the foundations for becoming a strong advocate of the Oracle brand

The Responsibilities

  • Define the customer engagement strategy, goals and objectives

  • Understand intent, propensity to buy, social and account intelligence to inform and build a customer specific

marketing plan

  • Craft customer specific perspectives based on message hierarchies, storyboards and storytelling principles

  • Communicate value - Plan and manage customer value communications programs

  • Orchestrate engagement - Plan and manage multi-touch and multi-level customer engagement programs

  • Identify and exploit the most effective channels and programs that help us create and deepen relationships

  • Monitor, measure, review and report on key outcomes

  • Communicate progress, results and contribution to the business in terms of external and customer impact

  • Help change the internal culture, behavior and DNA of Oracle employees to think advocacy first

Required Skills

Marketing

  • Knowledge of the marketing discipline especially enterprise, account-based, advocacy and digital marketing

  • Understanding of Cloud-based SaaS, PaaS and IaaS marketing principles

  • Data-driven approach to marketing taking the guesswork and intuition out of the equation and relying on data,

insight and the ability to make informed decisions with certainty together with actions with certainty

  • Knowledge of inbound and outbound digital marketing strategies – web, search, social, nurture, direct and

relationship

Relationships

  • Enthusiastic, open, flexible with an outgoing personality and strong personal drive

  • Collaborative and customer-centric in nature with the ability to facilitate groups, be the main liaison and

leverage the combined strength of Oracle

  • Ability to perform in high-paced and sometimes high-pressure environment

Communication

  • Communicate with impact to openly and effectively influence others

  • Excellent verbal, written and interpersonal skills

  • Natural networker with ease of interaction with individuals and groups

  • Comfortable working directly with and managing senior executive schedules

Management and Leadership

  • Lead by example and inspire your colleagues in order to deliver business results

  • Project planning and execution skills, with a strong sense of project ownership and ability to anticipate

possible obstacles and deliver viable solutions

  • Organizational skills with the ability to prioritize, multi-task, manage time effectively and keep schedules and

projects in order and on track for completion

  • Managing large events with multiple stakeholders, roundtables, receptions and organization of executive

meeting schedules

  • Coordinate multiple stakeholders and agencies to provide superior experiences for our customers

  • Work globally to maximize the opportunity made available to us by corporate initiatives

Analytical

  • Strong business knowledge with an analytical competency

  • Management of data and records with a program for enrichment

  • Ability to focus on the detail as well as the bigger picture

  • Ability to research and evaluate options in order to make timely business decisions and solve business

problems with sound judgment

  • Budget estimation, planning and management

  • Results driven, individual contributor with a team ethic

Creativity

  • Define our competitive edge in order to drive competitiveness and innovation

  • Be a change agent focused on driving and responding to change

  • Use of intuition, experience and insight to visualize, design and implement innovative programs for our

customers

  • Work with third party agencies to push creative barriers in communicating and building relationships with

customers

Detailed Description and Job Requirements

Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.

Meets with Sales leaders to create strategic marketing plan in support of pipeline and revenue objectives. Participant on Sales leadership team and regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches. Provides recommendations on program delivery to HQ virtual team leads. Communicates program status, action items, and deliverables across Field Marketing team and Sales.

Excellent interpersonal skills. Exhibits a high degree of resourcefulness and persistence. Ability to provide consultative input to senior Sales leaders. Experience with business management and operations, including finance/revenue/pipeline principles. Proven ability to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. High degree of technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.

Job: Marketing

Location: KR-KR,Korea-Seoul

Job Type: Regular Employee Hire

Organization: Oracle