Oracle Field Marketing Specialist 4 in Seoul, South Korea
Field Marketing Specialist 4
Job Description: Snr Marketing Manager – Marketing Technology or Apps
Business Unit: Marketing – Mid Market
Region: All Key Clusters – ANZ, ASEAN, Korea, HK/TWN & India
Job Code: 30640
As the Snr Marketing Manager, you will own the implementation and execution of all volume marketing materials and campaigns for the business across the business cluster.
With your strong execution skills, you will ensure that all marketing implementation will generate pipe for the mid-market business. You will be number literate, with cadence reporting methodologies as your #1 strength.
This role provides you with the opportunity to shape the future of the cluster’s mid-market business, as we execute and enhance the way in which we engage with net new business and identify opportunities.
Working closely with the DDG Team, Sales Leadership, Digital Marketing team, PR and contractor event staff, you will work towards marketing performance targets whilst implementing new cutting-edge engagement strategies and programs that allow Oracle’s sales team to generate revenue.
In summary, this is a key role, who is accountable to the execution and implementation of marketing campaigns and programs that drive predictable and well forecasted marketing generated pipeline (via DDG) to the business on a quarterly basis.
Strong accountability, campaign execution, transparent and engaging local sales leadership are critical criteria for the success of this role.
Marketing Execution Responsibilities:
Executes marketing programs and strategies which build upon the broader mid-market GTM strategy.
Implements all field marketing activities within own business area to ensure achievement of short and long term business objectives.
Uses weekly and monthly reporting of campaign results and tracks lead flow to help refine campaign performance and keep stake holders aware of campaign status and performance.
Is the key spokesperson for the mid market marketing organisation within the cluster.
Aligns closely with the digital marketing organisation for the implementation of campaigns, measurement and continuous improvement of marketing programs.
Develops an understanding local mid-market target audience and provides direction for data opportunities.
Contributes to the marketing planning and budgeting processes working with the APAC content directors and APAC leadership to deliver an cluster midmarket marketing plan and budget. Secures sign off from local sales leadership and stakeholders to the marketing plan.
Looks for innovations and improvements to lower Oracle’s marketing costs, increase return on marketing investment and/or increase the impact of marketing on Oracle’s business in the cluster.
Acts as a liaison with local management to ensure that marketing activities are in support of sales plans.
Manages relationships with key suppliers and agencies.
Management & Stakeholder Responsibilities:
Works with local contractors to deliver cluster marketing programs.
Develops strong, trusting relationships between Sales Leadership, DDG, PR and pillar leader stakeholders.
Maintains a clear schedule of work, is able to highlight resource constraints and suggest options to deliver to plan.
Reviews midmarket campaign performance, campaign schedule and programs related to APAC and cluster marketing with local sales leadership so they have an appropriate understanding of the contribution of the marketing team.
Manages the activities of supporting staff in line with overall marketing strategies and budgets.
8 to 12 years full-time experience in mid-market sales / marketing
B2B marketing experience required.
Solid understanding of modern marketing methods including Email, social media, digital marketing, online and physical events, and related marketing tactics.
Strong familiarity with Oracle’s GMSS services, Purchase Ordering, Contracting and internal marketing processes.
Ability to deliver marketing programs to the planned schedule drawing in support resources as required.
Able to lead a small team of contractors and agencies.
Strong communication, relationship management, organizational and project management skills
Ability to identify opportunities for growth.
Bachelor’s degree or equivalent in a related field
Detailed Description and Job Requirements
Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.
Meets with Sales leaders to create strategic marketing plan in Sales support of pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches. Communicates program status, action items, and deliverables across Field Marketing team and Sales.
Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Ability to provide consultative input to senior Sales leaders. Basic understanding of business management and operations, including finance/revenue/pipeline principles. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.
Job Type: Regular Employee Hire