OpenText Corp. Field Marketing Senior Specialist in Seoul, South Korea

Field Marketing Senior Specialist

Ref#: 16158

Function: Marketing

Location: South Korea, Seoul

OPENTEXT - THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management.

The Opportunity:

The Field Marketing Manager will be responsible for building the Korean marketing plan, localising and executing global campaigns, and developing and executing new solutions-based campaigns that leverage a combination of digital, events and seminars (3rd party and OpenText), partner co-marketing, PR and customer success stories. This position will focus on OpenText’s Enterprise Business Unit, which spans a solution focus across Enterprise Content Management (ECM), Business Process Management (BPM) and E-Commerce as well as the Discovery and Analytics Business Unit.

You are great at:

  • Having a strong focus on in-market execution and yet thinking/acting strategically to support long-term growth of the business

  • Owning and leading campaign planning, development and execution - integrated campaigns with elements of digital, face-to-face and tele

  • Delivering campaigns that meet pipeline build targets in terms of both $value and #volume

  • Analysing marketing campaign performance and optimising/growing results based on the numbers

  • Liaising with the Account Development team to evaluate campaign results, pass marketing leads from campaigns for them to qualify and nurture, and ensure maximum return on investment

  • Adopting and championing the use of digital techniques to drive demand and tangible pipeline for the business - a digital first mindset

  • Leveraging global digital campaigns and providing Asia requirements back to global campaign teams

  • Planning and executing OpenText customer events and seminars (such as Innovation Tour) or 3rd Party events that OpenText sponsors

  • Driving integration of OpenText partner activities within campaigns

  • Partnering with PR agency on press releases and developing customer success stories

  • Working closely with Asia business stakeholders to ensure strong sales and marketing alignment

  • Communicating with all business stakeholders and managing key relationships across sales, pre-sales, global campaign teams, product marketing and communications

What it takes:

  • This position requires a Bachelor’s degree and at least 5 years of experience focused on campaign management, partner, online and event marketing

  • Strong understanding of effective B2B demand generation tactics

  • Flagship regional event planning and execution

  • Good understanding of the enterprise software market and the ability to work well independently and within a team

  • Experience working with CRM systems (Salesforce.com) & Marketing Automation platforms (Eloqua)

  • Strong focus on providing results of campaigns and activities (building Sales Pipeline)

  • Strong understanding of Sales Management and knowledge which activities drive and convert into Opportunities (Revenue)

  • Strong analytical, problem solving skills, attention to detail and organisational skills

  • Ability to effectively present/communicate ideas & plans to internal stakeholders and secure buy-in

  • Language: Korean Native / English Fluent

At OpenText we understand and value diversity in our employees and we are proud to be an Equal Opportunity Employer. We hire the best talent regardless of race, religious creed, color, national origin, ancestry, physical disability, mental condition, marital status, sex, age, veteran status or sexual orientation. We draw on our diversity and collective genius as we continue to shape a better future for our customers and be the Best Place to Work for our employees- nothing is off the table at OpenText. If you require accommodation in completing the application process please email accommodationrequest@opentext.com