Kellogg Marketing Manager (부장급) in 11, South Korea
Grow with us as a Marketing Manager who understands innovation needs. You will drive growth by leading the idea generation process while undertaking consumer research and leading co-ordination and marketing mix development with the Technical team. If you have tenacity, resilience, determination and drive then this is the role for you!
WHAT WILL I BE DOING?
To be part of our success as a Marketing Manager (RTEC), you will:
Development of short & long term objectives and strategies
Develop short-term/long-term innovation plan.
Development of marketing plan / marketing mix
Development and delivery of annual volume, profit, share objectives and consumer KPI’s
Control of A&P budget and monitor spending vs. plan
Identification / implementation of product innovation including new product launching, formula change, package change per consumer needs
Competitive analysis and contingency planning according to market environment change
Total brand communications;
Media planning and execution
Developing and managing project timelines, coordinating activities across various local, area and corporate resources, to ensure project delivery.
Working with Trade Marketing to develop great plan for in-market execution in order to maximize the impact of project
Scoping, ideation and development of NPD projects for innovation, including design and concept development
Identify and leverage powerful consumer insights and turn them into wining new product
Working with Supply Chain and R&D to deliver established project timelines.
Training and empowerment of team by building strong working relationship
Manage internal and external partners
Exercise the K values behavior at all times
As well as a hunger to succeed and grow as a Marketing Manager, you must be able to meet the following:
Educated to degree level / business school graduate, or equivalent, with Marketing major preferred
At least 12 years of successful consumer product marketing management.
Strong influencing skills are required to drive internal alignment, e.g. with Finance, Sales, Supply Chain
Excellent communication and persuasion skills combined with strong leadership
Experience in Global companies in Marketing with strong process knowledge
Must have depth-experience in brand communication development, management & innovation
Strong strategic understanding of how the brand portfolio management can be leveraged to drive Category and brand growth is essential.
Highly comfortable in the world of integrated communications planning and its implications for agency design, creative and media implications.
Fluency in both spoken and written English & Korean is essential
WHAT ELSE DO I NEED TO KNOW?
You will own an influential role within a marketing driven organisation in a truly iconic global company that has great brands, strong equity and plays a large role in our customer’s lives.
The requirements of the role demand some travel to oversee execution of brand programs.
Kellogg Company is an Equal Opportunity Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people.
Title: Marketing Manager (부장급)
Requisition ID: MAR001438
Job Function: Marketing
Job Type: Professional
Closing Date: Jul 16, 2017, 9:59:00 AM
Relocation Assistance: No